⭐️HIRE US FOR FEEL GOOD BEST PRACTICES IN EMAIL DELIVERABILITY MONITORING:

YOUR BEST EMAIL SETUP FOR GOOD BUSINESS AND DELIVERABILITY

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YOUR GOAL:
A professional business email you and your team can use for both individual emailing (i.e. within google) and for mass emailing from your CRM, and that hits the inbox, not the spam box and grows your business.

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THE BASICS - WHAT YOU NEED TECHNICALLY:

• To own the domain (i.e. mybusiness.com)
  • To host the domain (a small annual fee at a domain host where you can configure where it “points with DNS settings)
  • BEST PRACTICE: have a few domains, as you grow, you will send from multiple domains for multiple reasons and have a backup if one domain reputation is compromised.
• An email server for individual emailing
  • Google Workplace —> the preferred choice
  • Other options with GoDaddy, Microsoft Office, etc
• A CRM that does bulk emailing (i.e. Go High Level, Ontraport, Kit, etc)
• An Email Service Provider (ESP) that does bulk mass mailing (optionally needed for large email lists)
  • The ESP services can be dedicated to you so only your emails are sending from this server, or they can be shared with others. Examples are SendGrid, Mailgun or SMTP.com </aside>

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WHAT YOU NEED STRATEGICALLY:

• A compelling email opt-in that helps you grow a list
• A welcoming nurture campaign for the first 30 days they are on the list
• An ongoing, consistent email nurture strategy:
  • Helpful monthly newsletter
  • Monthly workshops / webinars
  • Podcast and YT show
• A sales campaign / launch email strategy for the few times a year you make an offer via email
• Email content and send strategy that segments and is smart about deliverability so you don’t miss the most important part of your list, and don’t burn out an email list, or your email domain. </aside>

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THE SECRET SAUCE TO GROW YOUR BUSINESS VIA EMAIL:

The ultimate goal is that your email list keeps your brand and programs in front of your warmest audience of buyers.

There are 3 components to making that happen:

1. Getting them to see your email (land in inbox)

2. Opening the email (compelling subject or consistent expectation)

3. Clicking thru the email (great offer)

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🧐LEARN MORE ABOUT EMAIL DELIVERABILITY

HOW TO: OUR FEEL GOOD RECOMMENDATION FOR THE BEST EMAIL DELIVERABILITY AND NEVER MISSING A CLIENT EMAIL

Good Email Deliverability: What It Means and How to Ensure It

Open rates aren’t 100% accurate anymore, and here's why:

HOW TO SEGMENT YOUR EMAIL LIST FOR BEST DELIVERABILITY AND EMAIL LOVE FROM YOUR LIST

{technical} HOW TO SETUP Google Workspace (Google Suites):

{technical} HOW TO SETUP YOUR ESP Mailgun / Leadconnector / smtp.com / sendgrid / etc:

USING LEAD CONNECTOR AS AN ALTERNATIVE FOR SMALLER BUSINESSES