LAST UPDATE 12-31-24
FEEL GOOD WORK “HOW WE WORK” AGREEMENT
This is our best practice method for delivering online business solutions.
Understanding this workflow allows you to leverage the FGW team talent and effectiveness on your projects.
WHY THIS MATTERS? Clarity is essential to excellence.
A "retainer" agreement can sometimes feel unclear. We believe a clear agreement is key to avoiding misunderstandings and misaligned expectations. This document was created to share the best practices and Feel Good Process we use to deliver exceptional results for our retainer clients.
👉TLDR; MOST IMPORTANT DETAILS
- Your scope of work is confirmed in your dashboard
- Scope reviews happen every 30-60 days
- Understand “content lock” windows and the impact of late change requests
- We manage everything by set, planned in advance meetings (not slack!):
- “weekly” marketing meetings
- 1 Ops “are we aligned?” meeting / month
- A ticketing system is used for support requests (not slack!)
- Be aware of the FGW team schedule and availability
- If there’s too much slacking, we’re not efficient enough.
- But… we love the fun personal connection of slack that replaces the “water cooler” effect of IRL work.
Well planned and thought out projects do not require emergencies and give space for small adjustments to meet the needs of the market. ~ Lori Mercer Trimble
HOW WE DECIDE “WHAT GETS DONE” and what is “MAJOR / MINOR” IN EACH MONTH OF THE RETAINER:
Retainer work in a partnership can bring tight alignment and efficiency to your business when you aren’t yet in a position to hire your own full-time marketing expertise and team. It’s important that the agreement and "energy exchanged" are win-win-win for everyone.
The variables that help us decide what retainer is right for your business include:
- Build Time: How many pages, emails, automations, and other assets need to be created or revised?
- Complexity: How much advanced design, copy, or automation that requires detailed execution? How much copy or new design does FGW need to generate?